Market research in the age of digital transformation
We offer customized online tools and agile services for the individual dialogue between you and your customers — this is digital design thinking. The result: you develop new products and services faster and at lower cost, which means you gain technological advantage over the competition.
- 1999 founded by Andera Gadeib, graduated in business informatics (Wirtschafsinformatik) & CEO, established expert in digitization matters
- Dialego is online research pioneerÂ
- Digital thinking & working is an inherent part of our DNA
- Dynamics of startups & sustainability of the German “Mittelstandâ€
- Portfolio of Bayer world wide up to WDR regional
- Longstanding Expertise with more than 100 established research work flows
- Various awards
Andera Gadeib, Director & Vice-President since 2015
Andera Gadeib, appointed member of BWMI, since 2013
Andera Gadeib, Career of the year, Karriere & Wiwo, 2006
Dialego, family-friendly company, 2006
 1rst place regional & state-wide contest, Top 10 national, 2000
Once upon a time there was a little garage …
- 03.1999: Founding of Dialego in a little garage
- 03.1999: Launch SMAN
- 08.1999: Move to the loft, our first “real” office
- 04.2000: First panel in Germany
- 05.2000: Start Up Competition McKinsey & Stern, 1st rank in regional and state contest, Top 10 national
- 05.2000: German´s business magazine Wirtschaftswoche names Andera Gadeib one of the main 100 New Economy Entrepreneurs in Germany
- 04.2001: Founding Dialego Inc. New York
- 06.2001: Change of legal status – Dialego GmbH turns into Dialego AG
- 03.2006: Career of the year – Andera Gadeib
- 05.2006: FutureMarketShelf Test wins the Tool Prize of the BVM
- 08.2006: Panels in Austria, Switzerland and France
- 08.2006: Biggest ever survey world wide (Dove)
- 10.2006: Nomination for “Best Paper Award†Category “Best Methodologyâ€, Esomar, 2006 MindVoyager
- 02.2007: Launch of our key Co-Creation tool VisualConceptMapping
- 02.2007: Started our Dialego Foundation for Children
- 03.2007: Start Dialego UK
- 07.2007: Start Dialego France
- 02.2009: Launch of our text analytics platform SemanticMining
- 07.2009: Launch InnovationLounge
- 02.2010: Headquarters move to the new stylish office in “Karmeliterhoefe“
- 05.2011: Launch of our new brand management tool BrandSculpture
- 05.2011: BrandSculpture wins the Innovation Prize of the BVM
- 07.2011: Dialego Foundation reaches a total donation amount of 50.000 Euro
- 11.2012: The independent online software provider SmartMunk was established by Volker & Andera Gadeib. The startup takes on the Tools VisualConceptMapping, SemanticMining und BrandSculpture
- 01.2013: Federal Economics Minister Phillipp Rösler appoints Andera Gadeib to the advisory board “Junge Digitale Wirtschaft”
- 10.2013: Dialeg:o and infas start together the dialog about market research in 2020 “Mafo 2020”
- 02.2014: Federal Minister Sigmar Gabriel appoints Andera Gadeib again to the advisory board “Junge Digitale Wirtschaft”. She is responsible for the group “Gesellschaft”
- 04.2014: Dialego celebrates its 15th anniversary
- 08.2014: Dialego was presented with the FIPP Award